Who is Grant Cardone?

Grant Cardone is an American entrepreneur, real estate investor, author of aggressive sales methodologies (the "10X Rule" concept), and motivational speaker. Cardone's primary asset is his personal brand and his ability to attract mass capital through social networks.

What is Cardone Capital?

His company, Cardone Capital, specializes in the crowdfunding (syndication) of commercial and multi-family properties in the United States. The company pools funds from small retail investors to purchase large real estate assets. Subsequently, Cardone Capital manages these properties, generating a rental cash flow. The total declared portfolio under management is $5 billion.

What is being tokenized, and why?

According to Cardone's recent statement, Cardone Capital is preparing to tokenize its $5 billion real estate portfolio. Tokenization is the process of transferring ownership rights to an asset (or shares in a fund) into digital tokens on a blockchain. Cardone states two primary goals for this transition: Collateral: Providing investors with the ability to use their tokens as collateral to secure loans (for example, in DeFi protocols). Liquidity: Creating a secondary market where investors could potentially sell their tokenized shares, which is generally more difficult in traditional syndicated real estate funds where capital is often committed for 5–10 years. Tokenization is part of the company's broader crypto strategy.

Market context

Moving traditional assets on-chain (RWA — Real World Assets) is a trend that has been gaining attention across the industry. According to forecasts by Deloitte auditors, the volume of tokenized real estate could reach $4 trillion by 2035, with an average annual growth rate of 27%. Major players are already testing this infrastructure: Trump Organization: Tokenizing loan revenues tied to a new resort project in the Maldives. Starwood Capital: Barry Sternlicht's investment giant, with over $125 billion in assets under management, has confirmed its readiness to tokenize its portfolio.

What tokenization does and doesn't do

The involvement of firms like Cardone Capital, Starwood, and the Trump Organization to blockchain infrastructure is a signal: tokenization may be a structural evolution of capital markets. Tokenization may simplify the processes of transferring ownership rights and can potentially reduce transaction costs, but it does not create demand for an underlying asset itself. For businesses, this could mean reduced costs, automated distribution process via smart contracts, and greater transparency in the registry of owners. This article is for informational purposes only and does not constitute investment advice. Tokenised assets carry risk, including potential loss of capital and variable liquidity.